When Google launched their +1 experiment in March, I was a bit sceptical about them trying to muscle in on Facebook ‘like’ turf.
In any case it seems that the experiment has gone better than expected and almost three months later they’re launching the +1 button for websites.
As far as I understand, the websites that will have their pages +1’d will have the benefit of the colourful icon added to their Adwords ads. And with Google Checkout badge for ads being discontinued, this may be the next best thing.
Here are some resources you can read for more in-depth info:
- Official Google Blog
- Official Adwords Blog
- Sign up for Google publisher button announce (newsletter)
- Search Engine Land post about +1 Analytics
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