Digital Marketing
The Best of Google Search Trends in 2021
2021 has certainly been a challenging and unpredictable year for many. Demi, our Junior PPC Account Executive, has been looking into the...
SEO
The Mental Health Search Trends of 2021
With a global increase in interest around understanding and improving mental health, Passion’s SEO team wanted to explore just how much search...
SEO
Yoast SEO: Best Practice Guide for 2021
Yoast: it may sound like a breakfast option (does anyone else get ‘yoghurt on toast’ vibes? No … just me then) but...
SEO
Backlinks: What are They and How Do I Get More of Them?
What are backlinks? Where do they fit into my SEO strategy? How do I get more backlinks? If these questions have been...
SEO
5 Reasons Why Your SEO Strategy isn’t Working
It’s been three months and you’ve seen absolutely no results from your search engine optimisation (SEO) strategy. The burning question is –...
Content Marketing
The Five Stages of Successful Content Strategy
Your brand has laid some solid foundations for SEO, UX and social media and your business is running smoothly. But there comes...
SEO
The Importance Of Video Content Marketing For SEO
As we all know the digital world is constantly evolving and if you’re not up to date, it’s easy to fall behind....
Content Marketing
How To Pitch Content Marketing Ideas Successfully
Working in an agency, especially in a creative role, you learn pretty quickly that coming up with an awesome idea is only...
SEO
How to Reduce Bounce Rate on Your Blog
So your blog is set up and you’re finally getting some great traffic. Time to celebrate, right? Unfortunately, you might only be...
SEO
Is Two Better Than One? Considerations for Merging Websites
If you have a portfolio of websites, deciding to do away with (or ‘sunsetting’, for those of a more delicate disposition) one...