SEO
How Do Reviews Help SEO?
Reviews are regarded as one of the most powerful tools for establishing trust and authority. They provide customers’ perspectives in an open...
Content Marketing
What Makes a Perfect PR Pitch?
Most journalists receive more than several pitches on a daily basis. And when they’re short on time and skim-reading for the next...
Digital Marketing
PPC and SEO Working Together: 7 Reasons to Integrate Both
Although SEO and PPC may seem like buzzwords, in the world of digital marketing they are two of the most powerful digital...
Content Marketing
9 Ways to Measure the Success of a Digital PR Campaign
At Passion, we believe in transparent reporting – but with digital PR, it can sometimes be tough to know which metrics you...
Content Marketing
Top 10 Digital PR Tools
We live in a fast-paced world where instant communication and news monitoring are a key to maintaining a brand’s relevance. That also...
SEO
The SEO Fundamentals of Website Migrations
Site migrations can often be stressful. With so many moving parts, there’s a risk that when you migrate your website to a...
Content Marketing
Content Campaigns That Made Us Think
Call it nostalgia – or maybe we’re just soppy marketers – but we’ve been thinking about some recent content campaigns that touched...
Content Marketing
How to Run an Effective Ideation Session
Everything we do at Passion Digital starts with an idea, but generating new ideas and bringing them to life can be as...
Digital Marketing
The Best of Google Search Trends in 2021
2021 has certainly been a challenging and unpredictable year for many. Demi, our Junior PPC Account Executive, has been looking into the...
SEO
The Mental Health Search Trends of 2021
With a global increase in interest around understanding and improving mental health, Passion’s SEO team wanted to explore just how much search...
SEO
Yoast SEO: Best Practice Guide for 2021
Yoast: it may sound like a breakfast option (does anyone else get ‘yoghurt on toast’ vibes? No … just me then) but...
Content Marketing
Content Marketing Trends for 2021
At the time that we recorded our projected content marketing trends for 2020, we did not expect that this year would pan...