Content Marketing
How to Run an Effective Ideation Session
Everything we do at Passion Digital starts with an idea, but generating new ideas and bringing them to life can be as...
Digital Marketing
The Best of Google Search Trends in 2021
2021 has certainly been a challenging and unpredictable year for many. Demi, our Junior PPC Account Executive, has been looking into the...
SEO
Weekly News Roundup (01 – 05 November): SEO
Happy November! As we get closer and closer to Christmas, we’re finding ourselves busier than ever at Passion HQ. So, we may...
SEO
The Mental Health Search Trends of 2021
With a global increase in interest around understanding and improving mental health, Passion’s SEO team wanted to explore just how much search...
SEO
Yoast SEO: Best Practice Guide for 2021
Yoast: it may sound like a breakfast option (does anyone else get ‘yoghurt on toast’ vibes? No … just me then) but...
SEO
SEO Guide for COVID-19: 2021 Edition
COVID-19 has changed search behaviours and the whole SERP landscape. This SEO guide from our expert SEO team includes COVID-19 guidance so...
Content Marketing
Content Marketing Trends for 2021
At the time that we recorded our projected content marketing trends for 2020, we did not expect that this year would pan...
Content Marketing
SEO Poetry: Is Search Intent Stifling Creativity?
Rosie takes on the challenge of writing poetry specifically optimised for SEO. Jump straight to… How to Write for SEO Applying SEO...
SEO
Backlinks: What are They and How Do I Get More of Them?
What are backlinks? Where do they fit into my SEO strategy? How do I get more backlinks? If these questions have been...
SEO
An Introduction to Search Intent
If you’re in charge of creating content for your business, you want to be well aware of search intent. Incorporating this concept...
SEO
5 Reasons Why Your SEO Strategy isn’t Working
It’s been three months and you’ve seen absolutely no results from your search engine optimisation (SEO) strategy. The burning question is –...
Content Marketing
The Five Stages of Successful Content Strategy
Your brand has laid some solid foundations for SEO, UX and social media and your business is running smoothly. But there comes...