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Category: SEO

Content MarketingThe Future of Search: Our Predictions For The Next 12 Months

Here at Passion Digital, we believe that big changes are coming in the world of Search over the next...

EducationalIs Two Better Than One? Considerations for Merging Websites

If you have a portfolio of websites, deciding to do away with (or ‘sunsetting’, for those of a more delicate disposition)...

Content MarketingDigital Marketing for the Travel Industry: An Extended Buying Cycle

Search engine optimisation (SEO) within the travel and tourism sector is brutal. Not only are travel websites up against mammoth travel...

MobileHow Does “Thinking Mobile” Impact SEO Strategy?

Although it varies by industry, thanks to second-screening and the monumental rise of the smartphone you can almost guarantee that a large proportion...

News3 Things in SEO This Week

Mobile Yet? –Better Get Moving! As of 21st of April, Google will be introducing a change to their algorithm that non-mobile friendly sites won’t...

SEOHTTPS Migration Cheat Sheet

Everyone has heard about HTTPS now being a new ranking signal in the eyes of Google. But when it comes to implementation and our clients are...

SEOSEO Basics Pt. 7: Keyword Mapping

Keyword mapping is the straightforward process of ensuring that certain pages on your website mention certain words and phrases, so that they then rank...

Content MarketingPR and SEO: A Natural Digital Evolution

Once upon a time, SEO and PR existed as two separate entities and provided very different digital marketing solutions. Fast forward to today,...

MarketingAvoiding the Pitfalls of Penguin

Penguin 3.0 On Friday [17th of October] Google released the latest update to their Penguin algorithm. Dubbed Penguin 3.0, the update is the first released...