Educational
What Is It Like to Work in a Digital Agency? PPC Manager Responsibilities
Luke Godwin has been working as a PPC Manager at Passion for almost five years now –...
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Category: PPC
Educational
2020 Trends: PPC
Hi, I’m Dave, Head of PPC at Passion Digital, and I’m here to share my top three PPC trends for 2020. Automation The first trend is automation....
Educational
How to Create High-Converting Display Ads
When it comes to advertising your products and services online, display ads are one of the best ways to do that. However, you don’t...
PPC
What is Remarketing’s Place in My PPC Strategy?
Remarketing is one of the most important parts of PPC (Pay Per Click). However, if you are new to the world of...
Educational
How Voice Search and PPC Campaigns Can Go Hand in Hand
I’m Johnny, Passion’s PPC Executive, and I’m here to talk to you about how voice search and PPC campaigns...
PPC
How To Make Your Remarketing Ads More Effective
Remarketing ads can be an essential part of an advertisers marketing strategy and it’s a great way to win businesses that might...
PPC
Optimising Your Google Shopping Feeds
In recent years, Google Shopping Ads, also known as Product Listing Ads (PLAs) have become more vital to online retailers than ever. In many cases,...
PPC
What is Search Ads 360 and Why Should You Use It?
Google rebranded its ‘DoubleClick Search’ platform in 2018 as ‘Search Ads 360’. Find out below how it works and...
Adwords
Who Uses Bing and Why Can’t it Compete with Google?
Who uses Bing? In fact, people do – but just not very many in the UK (if third-party platforms like...