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Category: PPC

EducationalHow to Create High-Converting Display Ads

When it comes to advertising your products and services online, display ads are one of the best ways to do that. However, you don’t...

PPCWhat is Remarketing’s Place in My PPC Strategy?

Remarketing is one of the most important parts of PPC (Pay Per Click). However, if you are new to the world of...

EducationalHow Voice Search and PPC Campaigns Can Go Hand in Hand

I’m Johnny, Passion’s PPC Executive, and I’m here to talk to you about how voice search and PPC campaigns...

PPCHow To Make Your Remarketing Ads More Effective

Remarketing ads can be an essential part of an advertisers marketing strategy and it’s a great way to win businesses that might...

PPCOptimising Your Google Shopping Feeds

In recent years, Google Shopping Ads, also known as Product Listing Ads (PLAs) have become more vital to online retailers than ever. In many cases,...

PPCWhat is Search Ads 360 and Why Should You Use It?

Google rebranded its ‘DoubleClick Search’ platform in 2018 as ‘Search Ads 360’. Find out below how it works and...

AdwordsWho Uses Bing and Why Can’t it Compete with Google?

Who uses Bing? In fact, people do – but just not very many in the UK (if third-party platforms like...

NewsThe Aftermath of the SERP Shake-Up – Google Removes Right Hand Side Adverts

So it’s been about 1 month since Google decided to remove paid adverts from the right hand...

EducationalPPC Tips for Black Friday and Cyber Monday

With Black Friday and Cyber Monday around the corner, it is crucial to make sure your PPC campaigns are up to...

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