Coronavirus support and digital marketing advice

Getting Results in Google Adwords Part 1 – Keyword Match Types


Google Adwords can be the best thing that happened to your business or charity since the demise of animated gifs on websites. It can also be a big headache and a mire of costs, spreadsheets and loads of unqualified visitors to your site, if it is setup or managed poorly.

Google Adwords “Related to” – an update


I wrote about stumbling upon the ‘related to..’ results in Google Adwords last Friday here. Since the chances of Google giving an answer to me were slim at best, I did my own research into the matter and here’s what I found out. The earliest reference to this phenomenon I found was from June 21st

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