Google Adwords can be the best thing that happened to your business or charity since the demise of animated gifs on websites. It can also be a big headache and a mire of costs, spreadsheets and loads of unqualified visitors to your site, if it is setup or managed poorly.
I wrote about stumbling upon the ‘related to..’ results in Google Adwords last Friday here. Since the chances of Google giving an answer to me were slim at best, I did my own research into the matter and here’s what I found out. The earliest reference to this phenomenon I found was from June 21st