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Category: Adwords

AdwordsGoogle Calling Time on Broad Match Modified

The world of digital marketing is always changing and surfacing new challenges for our experts to navigate. Google’s updates to its various platforms...

AdwordsHow Does Google’s Restriction of Data Visibility Affect PPC?

In his recent blog post on the top PPC trends to expect in 2021, Dave mentioned that Google tightened its data...

AdwordsThe ABCs of Digital Marketing

A is for Amy who fell down the stairs, B is for Basil assaulted by bears… No, we’re not plagiarising The Gashlycrumb Tinies by Edward...

AdwordsWho Uses Bing and Why Can’t it Compete with Google?

Who uses Bing? In fact, people do – but just not very many in the UK (if third-party platforms like...

AdwordsTravel Industry – Developing Your PPC Strategy

As a keen traveller, the majority of my own leisure travelling is booked online, from start to finish. This includes researching where to...

AdwordsMaximising the Potential of Google Ad Grants

A number of our recent blog posts have been relating to Google Ad Grants for charities and non-profits, so we thought as a next...

AdwordsHow to Drive Phone Conversions with PPC

In this digitally driven commercial world, everyone should know that communicating with customers online is critical to success. We’re often approached by companies...

AdwordsPaid Search Advertising Build – Part 1

In this series we will be looking at the process of starting a paid search advertising account from the ground up. In this...