Coronavirus support and digital marketing advice

The ABCs of Digital Marketing

21Aug

A is for Amy who fell down the stairs, B is for Basil assaulted by bears… No, we’re not plagiarising The Gashlycrumb Tinies by Edward Gorey – we’re paying homage to it.   As you may or may not know, Edward Gorey (1925-2000) was an American author and illustrator who specialised in creating wonderfully weird,

Who Uses Bing and Why Can’t it Compete with Google?

19Jun

Who uses Bing? In fact, people do – but just not very many in the UK (if third-party platforms like Hitwize are to be believed).   In other countries, the divide between the two search engines is not as bad but the UK seems to scoff at Microsofts’s Bing on a national level. Allegedly, in

Travel Industry – Developing Your PPC Strategy

21Jul

PPC for the Travel Industry

As a keen traveller, the majority of my own leisure travelling is booked online, from start to finish. This includes researching where to go, what to do when I get there and booking tours, flights & accommodation. In fact, the only exception to this has been a tour around Sri Lanka that was booked in

Maximising the Potential of Google Ad Grants

01Jul

charity tin

A number of our recent blog posts have been relating to Google Ad Grants for charities and non-profits, so we thought as a next step in the series it would be useful to explore how to take advantage of the Google Ad Grant and use it to engage with the right users. The first step is

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