Travel Industry – Developing Your PPC Strategy


PPC for the Travel Industry
As a keen traveller, the majority of my own leisure travelling is booked online, from start to finish. This includes researching where to go, what to do when I get there and booking tours, flights & accommodation. In fact, the only exception to this has been a tour around Sri Lanka that was booked in

Maximising the Potential of Google Ad Grants


charity tin
A number of our recent blog posts have been relating to Google Ad Grants for charities and non-profits, so we thought as a next step in the series it would be useful to explore how to take advantage of the Google Ad Grant and use it to engage with the right users. The first step is

How to Drive Phone Conversions with PPC


Driving phone calls with PPC In this digitally driven commercial world, everyone should know that communicating with customers online is critical to success. We’re often approached by companies wanting to know where the best quality leads come from with regards to advertising and our answer is often the same: mobile. , illustrating how important they can be in the sales

Passion Digital announces Google Ad Grant give-away for #GivingTuesday 2014!


PASSION DIGITAL ANNOUNCES GOOGLE AD GRANTS GIVEAWAY FOR #GivingTuesday 2014! We’ve decided to donate setting up Google Ad Grants for 20 UK charities to show our ongoing support for non-profits. Google Ad Grants is the nonprofit edition of AdWords, Google’s online advertising tool, giving charities £6,000 of in-kind advertising per month.  The campaign is being launched to celebrate the UK’s first #GivingTuesday event which takes
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