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Category: Paid Search

How Is AI Changing the Future of Digital Marketing? Google Search and AI: The Future of Paid Search

Paid Media

Passion Digital
11 minutes

How Is AI Changing the Future of Digital Marketing? Google Search and AI: The Future of Paid Search

Unless you’ve been living under a rock for the past year, you will be aware of ChatGPT and its meteoric rise to...

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How to Optimise for Social Search: The Future of Paid Search

Paid Media

Passion Digital
4 minutes

How to Optimise for Social Search: The Future of Paid Search

The diversification of the search landscape can feel intimidating. We’re at a pivot point of changing user habits and emerging tech that...

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How SGE Will Impact Paid Search: The Future of Paid Search

Paid Media

Passion Digital
6 minutes

How SGE Will Impact Paid Search: The Future of Paid Search

If you look back at what the Google SERP looked like ten years ago there is a marked difference to how it...

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How Search Habits Are Changing: The Future of Paid Search

Paid Media

Passion Digital
5 minutes

How Search Habits Are Changing: The Future of Paid Search

Recent developments in tech, consumer behaviour and players have meant that the paid search landscape has significantly evolved in quite dramatic ways...

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Chatbot Search: Are You Ready for the Future of Search?

Paid Media

Passion Digital
6 minutes

Chatbot Search: Are You Ready for the Future of Search?

Article updated: September 2023 Over the past year, the search landscape has been changing more quickly and dramatically than ever before. In...

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PPC and SEO Working Together: 7 Reasons to Integrate Both

Digital Marketing

Passion Digital
6 minutes

PPC and SEO Working Together: 7 Reasons to Integrate Both

Although SEO and PPC may seem like buzzwords, in the world of digital marketing they are two of the most powerful digital...

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Our Guide to Google Performance Max Campaigns

Paid Media

Lauren Hall
4 minutes

Our Guide to Google Performance Max Campaigns

Back in 2020, Google introduced a new way to approach online marketing activity, via a campaign known as Performance Max. By the...

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How to Set Up Google Shopping Ads for E-commerce Businesses

Ecommerce

Passion Digital
6 minutes

How to Set Up Google Shopping Ads for E-commerce Businesses

Are you looking to dip your toe into e-commerce for the first time? The Google Shopping platform could be a great opportunity...

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5 PPC Trends to Watch Out For in 2021

Paid Media

Alexandre Hoffmann
2 minutes

5 PPC Trends to Watch Out For in 2021

Who better to predict the latest PPC trends than Dave, our wonderful Head of PPC? Read on for the top 5 2021...

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How to Create High-Converting Display Ads

Paid Media

Chris Watson
3 minutes

How to Create High-Converting Display Ads

When it comes to advertising your products and services online, display ads are one of the best ways to do that. However,...

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What is Remarketing’s Place in My PPC Strategy?

Paid Media

Alexandre Hoffmann
3 minutes

What is Remarketing’s Place in My PPC Strategy?

Remarketing is one of the most important parts of PPC (Pay Per Click). However, if you are new to the world of...

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How To Make Your Remarketing Ads More Effective

Paid Media

Passion Digital
3 minutes

How To Make Your Remarketing Ads More Effective

Remarketing ads can be an essential part of an advertisers marketing strategy and it’s a great way to win businesses that might...

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