Paid Media
Ace Black Friday PPC Advertising – Infinity Insights
Black Friday is one of the biggest dates in the retail diary and one of the most PPC budget-hungry ones, too! Last...
Future of Paid Search
How Is AI Changing the Future of Digital Marketing? Google Search and AI: The Future of Paid Search
Unless you’ve been living under a rock for the past year, you will be aware of ChatGPT and its meteoric rise to...
Future of Paid Search
How to Optimise for Social Search: The Future of Paid Search
The diversification of the search landscape can feel intimidating. We’re at a pivot point of changing user habits and emerging tech that...
Future of Paid Search
How SGE Will Impact Paid Search: The Future of Paid Search
If you look back at what the Google SERP looked like ten years ago there is a marked difference to how it...
Future of Paid Search
How Search Habits Are Changing: The Future of Paid Search
Recent developments in tech, consumer behaviour and players have meant that the paid search landscape has significantly evolved in quite dramatic ways...
Paid Media
Chatbot Search: Are You Ready for the Future of Search?
Article updated: September 2023 Over the past year, the search landscape has been changing more quickly and dramatically than ever before. In...
Digital Marketing
PPC and SEO Working Together: 7 Reasons to Integrate Both
Although SEO and PPC may seem like buzzwords, in the world of digital marketing they are two of the most powerful digital...
Paid Media
Our Guide to Google Performance Max Campaigns
Back in 2020, Google introduced a new way to approach online marketing activity, via a campaign known as Performance Max. By the...
Ecommerce
How to Set Up Google Shopping Ads for E-commerce Businesses
Are you looking to dip your toe into e-commerce for the first time? The Google Shopping platform could be a great opportunity...
Paid Media
5 PPC Trends to Watch Out For in 2021
Who better to predict the latest PPC trends than Dave, our wonderful Head of PPC? Read on for the top 5 2021...
Paid Media
How to Create High-Converting Display Ads
When it comes to advertising your products and services online, display ads are one of the best ways to do that. However,...
Paid Media
What is Remarketing’s Place in My PPC Strategy?
Remarketing is one of the most important parts of PPC (Pay Per Click). However, if you are new to the world of...