Social Media archives

Social Media

Here’s Why You Shouldn’t Fixate on Your Instagram Follower Count

Very often we’re approached by brands who want to reach 10,000 followers on Instagram (or 50,000, or 100,000) and ask us if...

Social Media

Social Media Trends 2021: Passion’s Picks

Here at Passion Digital we keep our finger on the pulse of the digital world – and in 2020, that pulse was...

Data & Analytics

What is a Marketing Attribution Model and Which One Should You Choose?

Katy, our Junior Paid Social Manager, runs through the ins, outs, whys and wherefores of marketing attribution models.  Ever since I started...

Social Media

The Impact of Social Media on Users’ Wellbeing and Mental Health

It’s well known that social media platforms have been at the forefront of fast and effective communication for a while now, providing...