Paid Media
Getting the Most Out of LinkedIn for Your B2B Advertising
As search evolves beyond keywords and towards a more conversational, AI-powered experience, understanding how to effectively reach your target audience on platforms...
Paid Media
Paid and Organic Social Media – Devising a Social Media Strategy That Performs
Organic and paid social are often treated as separate channels, but the two are inextricably linked and should be considered symbiotically. In...
Paid Media
Understanding the Power of Social Shopping
Social media platforms have evolved from mere engagement hubs to fully integrated shopping ecosystems. Consumers no longer need to leave the app...
SEO
Leveraging the Power of Reddit: How to Boost Your SEO With the “Front Page of the Internet”
Google’s algorithm updates are giving discussion forums a boost, making them more prominent in search results. This means big opportunities for brands...
Social Media
Agency Founder, Harry Seaton, on Content Creators, De-influencing and the TikTok Algorithm
In our first video interview with Harry Seaton, Founder of influencer marketing agency, Fluential, we dig into everything from getting tangible ROI...
Ecommerce
Your 2023 Guide to Social Shopping
Shopping on social media platforms has never been easier, so if you’re an e-commerce brand, social shopping should be a key component...
Social Media
What is the YouTube Community Tab?
When you think of social media, what comes to mind? The classics, right? Facebook, Twitter, Instagram — maybe even Pinterest or YouTube...
Digital Marketing
Social Search: Are You Ready for the Future of Search?
Over the past few months, we’ve been immersing ourselves in the rapidly developing search landscape. Here’s Rosie Hopes, our Head of Insight...
Social Media
Native Content: The Social Media Giants’ Fight to Keep You On Platform
Should your brand use native written content features on social media platforms? Rosie, our Managing Partner for Insight & Strategy, explores the...
Social Media
Here’s Why You Shouldn’t Fixate on Your Instagram Follower Count
Very often we’re approached by brands who want to reach 10,000 followers on Instagram (or 50,000, or 100,000) and ask us if...
Social Media
Social Media Trends 2021: Passion’s Picks
Here at Passion Digital we keep our finger on the pulse of the digital world – and in 2020, that pulse was...
Data & Analytics
What is a Marketing Attribution Model and Which One Should You Choose?
Katy, our Junior Paid Social Manager, runs through the ins, outs, whys and wherefores of marketing attribution models. Ever since I started...