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Category: Marketing

MarketingThe Digital Pond – Digital Marketing Strategy Building Event

This past week we sent a member of the Passion Digital team to an event we have never attended before –...

MarketingIs 2016 the year of ‘Digital Transformation’?

If you take blogospher headlines as any kind of indicator, then 2015 was absolutely the year of ‘Big Data’.  Big data hasn’t gone...

MarketingAd Blocking and the Future of the Digital Landscape

I recently attended a breakfast seminar in Edinburgh (hosted by DigitalLBi and BIMA Scotland) which covered the rather contentious subject of...

Food & BevDigital Revolution in the Food and Drink Industry

If you’ve dined out recently, chances are you’ve spotted a pub or restaurant with tablets or iPads mounted in enclosures on every...

Marketing5 of the Best Christmas 2014 TV Adverts

The countdown to Christmas has already begun with plenty of adverts on television truly underway. And how times have changed! Instead of...

MarketingAvoiding the Pitfalls of Penguin

Penguin 3.0 On Friday [17th of October] Google released the latest update to their Penguin algorithm. Dubbed Penguin 3.0, the update is the first released...

EducationalSEO Basics Pt. 6: What is Keyword Research?

Missed a part? Catch up with the rest of our SEO Basics series: SEO Basics Pt.1: Page Titles and Meta Descriptions SEO...

EducationalDigital, Online, Internet Marketing – What’s the Difference?

I thought I’d write a little article about the history of digital marketing terminology. I believe there is some ambiguity over whether...

EducationalWhat is Push and Pull Marketing?

It is argued that two types of marketing exisit.  Within digital marketing and marketing as a whole, strategies can be categorised as displaying either Push or Pull marketing techniques. The...

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