Search engine optimisation (SEO) within the travel and tourism sector is brutal. Not only are travel websites up against mammoth travel brands, but they also have direct competitors, review websites and travel aggregators to contend with. This makes for an immensely competitive search space and some serious barriers to entry for any new kids on the block. The

As a keen traveller, the majority of my own leisure travelling is booked online, from start to finish. This includes researching where to go, what to do when I get there and booking tours, flights & accommodation. In fact, the only exception to this has been a tour around Sri Lanka that was booked in