Coronavirus support and digital marketing advice

This Week in my Newsfeed: Johnny

22May

What has Johnny – our Senior PPC Executive – been retweeting, watching and sharing memes about this week?  This week, as in the eight that preceded it, my social feeds have been dominated by COVID-19 news and opinion. Everyone has been throwing their two cents in because… well, what else is there to do right

Tips from a Digital Marketing Professional on How to Stay Sane and Healthy During Lockdown

11May

We’re more than a month into lockdown. Kat, our Marketing and PR Manager, has some tips on how to stay sane and healthy during these unprecedented and often difficult times. I am sure that the coronavirus (COVID-19) doesn’t require an introduction and that all of us have had a taste of this new, strange world

Digital Marketing for the Travel Industry: An Extended Buying Cycle

25Aug

seo-for-travel

Search engine optimisation (SEO) within the travel and tourism sector is brutal. Not only are travel websites up against mammoth travel brands, but they also have direct competitors, review websites and travel aggregators to contend with. This makes for an immensely competitive search space and some serious barriers to entry for any new kids on the block. The

Travel Industry – Developing Your PPC Strategy

21Jul

PPC for the Travel Industry

As a keen traveller, the majority of my own leisure travelling is booked online, from start to finish. This includes researching where to go, what to do when I get there and booking tours, flights & accommodation. In fact, the only exception to this has been a tour around Sri Lanka that was booked in

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