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Category: Educational

AdwordsPaid Search Advertising Build – Part 1

In this series we will be looking at the process of starting a paid search advertising account from the ground up. In this...

EducationalSEO Basics Pt. 6: What is Keyword Research?

Missed a part? Catch up with the rest of our SEO Basics series: SEO Basics Pt.1: Page Titles and Meta Descriptions SEO...

EducationalDigital, Online, Internet Marketing – What’s the Difference?

I thought I’d write a little article about the history of digital marketing terminology. I believe there is some ambiguity over whether...

EducationalWhat is Push and Pull Marketing?

It is argued that two types of marketing exisit.  Within digital marketing and marketing as a whole, strategies can be categorised as displaying either Push or Pull marketing techniques. The...

EducationalHTTP Codes: What are 301 and 302 redirects?

Sometimes when you try to figure out how the internet works it feels like you are delving into the inner fabric of...