Analytics
How to setup your first Google Tag Manager container
Google Tag Manager (GTM) is one of the many services Passion Digital offers; in this article I will go through a...
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Category: How-To
Adwords
Paid Search Advertising Build – Part 1
In this series we will be looking at the process of starting a paid search advertising account from the ground up. In this...
How-To
PPC Basics Pt. 3: A/B Test Ad Copy to Increase Click through Rates
In case you missed the first posts in the series: Pt. 1: 5 Ways to Increase Search...
Educational
PPC Basics Pt. 2: 4 Tips for Creating Successful Ad Copy
If you missed PPC Basics Pt. 1 you can catch up here: 5 Ways to Increase Search PPC...
Adwords
Creating Labels In AdWords Editor
Introduction The most important aspect of PPC is testing. Test test test. There is no such thing as the best, only the “optimum for now”....
Analytics
Conducting a Google Content Experiment, with SEO in Mind
How to use Google Content Experiments to improve conversion rates, without affecting your SEO performance. A/B testing (often called split testing)...
Educational
How To Use Google’s URL Builder
If there is one quick tip we can offer to social community managers, it would be to use tracking URLs so you can see...
Educational
SEO Basics Pt. 4: How to Conduct Outreach
Missed parts 1 to 3? SEO Basics Pt.1: Page Titles and Meta Descriptions SEO Basics Pt.2: On-page Tips and Tricks SEO Basics...
How-To
How to Run a Successful Twitter Q&A
Twitter has always proven a popular platform to get your message out there in a concise 140 characters or less and while your...