Key Learnings from Brighton SEO 2017

11Apr

On Friday last week, some of the Passion Digital team took a trip to the South Coast to glean some knowledge from the expert speakers at the renowned Brighton SEO conference. Members from our Technical SEO and Content departments attended insightful talks on a broad range of subjects from carefully selected industry leaders and entrepreneurs. These included:

7 ways to make Networking Events work for you

06Apr

  Networking events are a strange phenomenon. For many, the idea of standing in a room full of strangers, making small talk and shilling out business cards is very daunting. For others, it’s the perfect way to display their skills and expand their working relationships with others in the industry. Regardless, these events hold so

Why you shouldn’t Market to ‘Millennials’

17Mar

Millennials taking a selfie
Last month we discussed how to market to the millennial generation and the ways in which we can most effectively communicate with this new wave of consumers. This article takes the alternative perspective, inspired by Adam Conover and his talk at Deep Shift marketing conference. The thesis of his talk was essentially: “Millennials don’t exist

How to Market to Millennials

01Mar

According to a Guardian article from March 2016, there are 13.8 million people who would fit under the definition of ‘millennials’ in the United Kingdom alone. This is a massive segment of the market that many businesses are making a priority. So here is our handy guide on how best to communicate with them. Step
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