Why you shouldn’t Market to ‘Millennials’

17Mar

Millennials taking a selfie
Last month we discussed how to market to the millennial generation and the ways in which we can most effectively communicate with this new wave of consumers. This article takes the alternative perspective, inspired by Adam Conover and his talk at Deep Shift marketing conference. The thesis of his talk was essentially: “Millennials don’t exist

How to Market to Millennials

01Mar

According to a Guardian article from March 2016, there are 13.8 million people who would fit under the definition of ‘millennials’ in the United Kingdom alone. This is a massive segment of the market that many businesses are making a priority. So here is our handy guide on how best to communicate with them. Step

Top 5 Travel Tips to Save Money Online

16Jan

January. It’s still dark by 4:30pm, and there’s no Christmas lights or comfort food to take the edge off the freezing drizzle. So naturally we all start dreaming of travel to that sunny getaway, or the Eat-Pray-Love trip to broaden our minds, despite still being broke after festive frivolities. Enter the travel comparison sites and

The Best Ways For A Client To Provide Constructive Feedback To A Designer

05Oct

Feedback Loops
When it comes to logos, clients and designers can often get trapped in an infinite loop of feedback and reiteration. Designers need constructive feedback in order to refine a concept, but non-designers don’t always have the ability to communicate this direction. Our tips for providing feedback to designers will help your project stay on the
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