AI
Artificial Intelligence has changed the way search engines work. Traditional keyword research focused on matching exact phrases with search queries. Today, search...
AI
Clicks are down, CTR is down, impressions are up… Sounds familiar? After spending years mastering the SEO game, learning Google’s language, decoding...
AI
I have sat in SO MANY demos of companies showing off their latest AI tool, a chatbot that writes “engaging” social posts...
AI
How have things changed since the 10 blue links… It’s completely crazy. From AI-generated results to platform-led discovery, the future of search...
AI
For digital marketers and SEO professionals, focusing on rankings alone is no longer enough. Understanding the infrastructure that powers large language models (LLMs) is...
AI
AI-powered search is no longer a future trend, it’s here. Tools like Google’s AI Overviews, ChatGPT and Perplexity are already reshaping how...
AI
Generative Engine Optimisation (GEO) isn’t just about climbing Google rankings anymore. It’s about gaining visibility across AI platforms, increasing your presence in...