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Advanced Keyword Research Techniques in the Age of AI Search

AI

Alexandre Hoffmann
5 minutes

Advanced Keyword Research Techniques in the Age of AI Search

Artificial Intelligence has changed the way search engines work. Traditional keyword research focused on matching exact phrases with search queries. Today, search...

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How to Get Ahead in AI Search?

AI

Alexandre Hoffmann
4 minutes

How to Get Ahead in AI Search?

Clicks are down, CTR is down, impressions are up… Sounds familiar? After spending years mastering the SEO game, learning Google’s language, decoding...

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From Digital RAGs to Marketing Riches

AI

Alexandre Hoffmann
5 minutes

From Digital RAGs to Marketing Riches

I have sat in SO MANY demos of companies showing off their latest AI tool, a chatbot that writes “engaging” social posts...

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The Future of Search: How to Get Your Brand Featured in Generative AI & AI Responses

AI

Alexandre Hoffmann
9 minutes

The Future of Search: How to Get Your Brand Featured in Generative AI & AI Responses

How have things changed since the 10 blue links… It’s completely crazy. From AI-generated results to platform-led discovery, the future of search...

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Technical Foundations of LLMs: Understanding the Infrastructure Behind AI Search

AI

Alexandre Hoffmann
4 minutes

Technical Foundations of LLMs: Understanding the Infrastructure Behind AI Search

For digital marketers and SEO professionals, focusing on rankings alone is no longer enough. Understanding the infrastructure that powers large language models (LLMs) is...

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Keyword Research for LLMs

AI

Alexandre Hoffmann
3 minutes

Keyword Research for LLMs

AI-powered search is no longer a future trend, it’s here. Tools like Google’s AI Overviews, ChatGPT and Perplexity are already reshaping how...

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The 8 Best Generative Engine Optimisation Agencies in the UK (2025)

AI

Pamela Toro
5 minutes

The 8 Best Generative Engine Optimisation Agencies in the UK (2025)

Generative Engine Optimisation (GEO) isn’t just about climbing Google rankings anymore. It’s about gaining visibility across AI platforms, increasing your presence in...

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