In collaboration with Croft Analytics, we’ve looked into the world of search in the car insurance industry. Our analysis examines how SEO, PPC and paid social strategies are driving results for leading brands where the competition is high.
By leveraging the Share of Searching tool, we’ve uncovered valuable insights into recent search trends and consumer behaviours.
Whether you’re a seasoned car insurance professional or simply curious about the industry’s digital landscape, this report offers valuable information.
Elevate your car insurance brand with content-driven SEO
Google rewards companies that create unique and valuable content for their audience. As an insurance provider, you’re uniquely positioned to offer expert insights and advice that resonate with your customers.
Identify your niche and create content that captures attention directly from the SERPs. By aligning your content with E-E-A-T (Expertise, Authoritativeness, Trustworthiness and Experience.) principles, you can improve your chances of ranking higher in search results and establishing your brand as a trusted authority in the industry.
Leverage SERP features to boost your brand’s authority. By appearing in featured snippets, knowledge graphs and answer boxes, you can establish yourself as a trusted expert in the industry.
Break free from the competitive car insurance landscape
The car insurance market is fiercely competitive, with top advertisers spending an average of £117k per month. But there’s a better way to stand out from the crowd.
Don’t get caught in the keyword trap. While “car insurance” may seem like the obvious target, it is a top keyword in terms of both volume and % share of traffic coming in at 14.8%. There’s significant opportunity in less competitive terms that can still drive targeted traffic.
Social Search for the car insurance industry
Marketers must go beyond Google to reach their target audience. Platforms like TikTok, YouTube and social media giants like Meta offer immense potential for car insurance brands.
76% of TikTok users in the UK are between the ages of 15 and 24, so this platform is ideal for reaching younger, first-time drivers. Discover how brands like Veygo have successfully leveraged TikTok to engage with this demographic and promote their car insurance products.
Don’t miss out on the opportunities presented by emerging channels like Reddit, Pinterest and Snapchat. These platforms can be powerful tools for engaging with your target audience and driving brand awareness.
By understanding these trends and implementing effective strategies, car insurance brands can differentiate themselves and build customer loyalty.
Make sure to download your free copy today to gain further valuable insight, how to identify untapped niches and make data-driven decisions for your car insurance business.
Ready to take your car insurance marketing to the next level? Get in touch with us to leverage our car insurance expertise to Imagine Better and unlock the full potential of your search strategy.