SEO
The Importance Of Video Content Marketing For SEO
As we all know the digital world is constantly evolving and if you’re not up to date, it’s easy to fall behind....
Content Marketing
How To Pitch Content Marketing Ideas Successfully
Working in an agency, especially in a creative role, you learn pretty quickly that coming up with an awesome idea is only...
Data & Analytics
Analyse search queries with Python to help with your PPC and SEO efforts
Anyone working in SEO or PPC is exposed to a large amount of data from various third-party programs. In order to get...
Tech
What is Negative Space in Web Design?
Many designers make the mistake of creating overly busy and complex web designs, filling every corner with colour and content. But does...
Programmatic
What is Search Ads 360 and Why Should You Use It?
dvanced PPC training coursesGoogle rebranded its ‘DoubleClick Search’ platform in 2018 as ‘Search Ads 360’. Find out below how it works and...
Tech
Responsive Web Design: What’s all the fuss about?
What is responsive web design? Well, Smashmag describes it as an approach to design that ‘should respond to a users behavior and environment...
Digital Marketing
Which CMS is best for your Organisation?
In this day and age, we are blessed to have a large amount of content management system’s (CMS) to satisfy all our...
SEO
The best WordPress Plugins and Tools to Improve your SEO
Search Engine Optimisation (SEO) is the process of improving how easily search engines read and analyze the data from your website. Improving...
Tech
WordPress Security: Is your website safe from hackers and spammers?
WordPress is the most popular content management system (CMS for short) on the web. CMS’s are great because they allow non-technical website...
Paid Media
PPC Tips for Black Friday and Cyber Monday
With Black Friday and Cyber Monday around the corner, it is crucial to make sure your PPC campaigns are up to...
Paid Media
Ad Blocking and the Future of the Digital Landscape
I recently attended a breakfast seminar in Edinburgh (hosted by DigitalLBi and BIMA Scotland) which covered the rather contentious subject of ad...
SEO
Is Two Better Than One? Considerations for Merging Websites
If you have a portfolio of websites, deciding to do away with (or ‘sunsetting’, for those of a more delicate disposition) one...