Marketing
How Do Marketers Identify Primary Competitors?
At Passion Digital, we always start every digital marketing programme with research and insight work. Very often our clients are excited to...
Content Marketing
Content Marketing Trends for 2021
At the time that we recorded our projected content marketing trends for 2020, we did not expect that this year would pan...
Data & Analytics
What is a Marketing Attribution Model and Which One Should You Choose?
Katy, our Junior Paid Social Manager, runs through the ins, outs, whys and wherefores of marketing attribution models. Ever since I started...
Content Marketing
SEO Poetry: Is Search Intent Stifling Creativity?
Rosie takes on the challenge of writing poetry specifically optimised for SEO. Jump straight to… How to Write for SEO Applying SEO...
SEO
Backlinks: What are They and How Do I Get More of Them?
What are backlinks? Where do they fit into my SEO strategy? How do I get more backlinks? If these questions have been...
SEO
An Introduction to Search Intent
If you’re in charge of creating content for your business, you want to be well aware of search intent. Incorporating this concept...
Digital Marketing
How to Add Your Business to Google Maps in 5 Easy Steps
Adding your company to Google Maps may seem like a simple step, but it can go a long way towards increasing your...
Digital Marketing
How to Identify the Best Reactive Content Opportunities For Your Brand and Audience
One of the best ways to get your business noticed and build a good base of back-links to your website is to...
SEO
5 Reasons Why Your SEO Strategy isn’t Working
It’s been three months and you’ve seen absolutely no results from your search engine optimisation (SEO) strategy. The burning question is –...
Digital Marketing
How to Stay Productive in a Shared Workspace
There’s something special about shared workspaces. Researchers who study how workers thrive have found that those who work at a shared workspace...
Content Marketing
The Five Stages of Successful Content Strategy
Your brand has laid some solid foundations for SEO, UX and social media and your business is running smoothly. But there comes...
Paid Media
How To Make Your Remarketing Ads More Effective
Remarketing ads can be an essential part of an advertisers marketing strategy and it’s a great way to win businesses that might...