SEO
Backlinks: What are They and How Do I Get More of Them?
What are backlinks? Where do they fit into my SEO strategy? How do I get more backlinks? If these questions have been...
SEO
5 Reasons Why Your SEO Strategy isn’t Working
It’s been three months and you’ve seen absolutely no results from your search engine optimisation (SEO) strategy. The burning question is –...
Content Marketing
The Five Stages of Successful Content Strategy
Your brand has laid some solid foundations for SEO, UX and social media and your business is running smoothly. But there comes...
SEO
The Importance Of Video Content Marketing For SEO
As we all know the digital world is constantly evolving and if you’re not up to date, it’s easy to fall behind....
Content Marketing
How To Pitch Content Marketing Ideas Successfully
Working in an agency, especially in a creative role, you learn pretty quickly that coming up with an awesome idea is only...
Data & Analytics
Analyse search queries with Python to help with your PPC and SEO efforts
Anyone working in SEO or PPC is exposed to a large amount of data from various third-party programs. In order to get...
Programmatic
What is Search Ads 360 and Why Should You Use It?
dvanced PPC training coursesGoogle rebranded its ‘DoubleClick Search’ platform in 2018 as ‘Search Ads 360’. Find out below how it works and...
SEO
Is Two Better Than One? Considerations for Merging Websites
If you have a portfolio of websites, deciding to do away with (or ‘sunsetting’, for those of a more delicate disposition) one...