Data & Analytics
What is a Marketing Attribution Model and Which One Should You Choose?
Katy, our Junior Paid Social Manager, runs through the ins, outs, whys and wherefores of marketing attribution models. Ever since I started...
Content Marketing
SEO Poetry: Is Search Intent Stifling Creativity?
Rosie takes on the challenge of writing poetry specifically optimised for SEO. Jump straight to… How to Write for SEO Applying SEO...
SEO
Backlinks: What are They and How Do I Get More of Them?
What are backlinks? Where do they fit into my SEO strategy? How do I get more backlinks? If these questions have been...
Digital Marketing
How to Add Your Business to Google Maps in 5 Easy Steps
Adding your company to Google Maps may seem like a simple step, but it can go a long way towards increasing your...
SEO
5 Reasons Why Your SEO Strategy isn’t Working
It’s been three months and you’ve seen absolutely no results from your search engine optimisation (SEO) strategy. The burning question is –...
Content Marketing
The Five Stages of Successful Content Strategy
Your brand has laid some solid foundations for SEO, UX and social media and your business is running smoothly. But there comes...
Paid Media
How To Make Your Remarketing Ads More Effective
Remarketing ads can be an essential part of an advertisers marketing strategy and it’s a great way to win businesses that might...
SEO
The Importance Of Video Content Marketing For SEO
As we all know the digital world is constantly evolving and if you’re not up to date, it’s easy to fall behind....
Content Marketing
How To Pitch Content Marketing Ideas Successfully
Working in an agency, especially in a creative role, you learn pretty quickly that coming up with an awesome idea is only...
Data & Analytics
Analyse search queries with Python to help with your PPC and SEO efforts
Anyone working in SEO or PPC is exposed to a large amount of data from various third-party programs. In order to get...
Programmatic
What is Search Ads 360 and Why Should You Use It?
dvanced PPC training coursesGoogle rebranded its ‘DoubleClick Search’ platform in 2018 as ‘Search Ads 360’. Find out below how it works and...
Paid Media
PPC Tips for Black Friday and Cyber Monday
With Black Friday and Cyber Monday around the corner, it is crucial to make sure your PPC campaigns are up to scratch...