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Author: Passion Digital

Announcing Rosie Hopes as Part of the BIMA 100

News

Passion Digital
3 minutes

Announcing Rosie Hopes as Part of the BIMA 100

The BIMA 100 awards selects 100 people in the digital industry that are shaping the future and we’re super proud that our...

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AI in SEO: How Technology Is Impacting Organic Marketing

SEO

Passion Digital
4 minutes

AI in SEO: How Technology Is Impacting Organic Marketing

If you’re a marketer, you know that SEO is an essential part of any successful digital marketing strategy. As technology advances, so...

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Frugal Shopping Habits During a Cost-of-Living Crisis

Marketing

Passion Digital
6 minutes

Frugal Shopping Habits During a Cost-of-Living Crisis

Frugal shopping is seeming to take centre stage given the effects of inflation and  today’s fragile global economic condition. Rituparna Chatterjee, from...

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Who Are Gen X and How Can You Tap Into Them for Your Business?

Marketing

Passion Digital
5 minutes

Who Are Gen X and How Can You Tap Into Them for Your Business?

Gen X – the third largest generation by population in the UK – are often the most overlooked by marketers in comparison...

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Marketing to Generation Alpha, Your New-Age Consumer

Marketing

Passion Digital
7 minutes

Marketing to Generation Alpha, Your New-Age Consumer

Set to become the world’s largest generation by 2025, the Alpha Generation are your up- and-coming power players – conscious of their...

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Your 2023 Guide to Social Shopping

Ecommerce

Passion Digital
7 minutes

Your 2023 Guide to Social Shopping

Shopping on social media platforms has never been easier, so if you’re an e-commerce brand, social shopping should be a key component...

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Understanding Retail Media Networks and If They Work for You

Paid Media

Passion Digital
5 minutes

Understanding Retail Media Networks and If They Work for You

With privacy concerns looming large and third-party cookies phasing out, companies that have huge volumes of first-party data can turn this into...

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A Guide to Testing and Measurement for Paid Media Campaigns

Paid Media

Passion Digital
5 minutes

A Guide to Testing and Measurement for Paid Media Campaigns

Using data and analytics to carry out testing is something that most clients expect their agency to be doing. ‘Test and learn’...

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Pet Sitting or Feet Pics? How The Cost Of Living Crisis Made Side Hustles a Necessity

Content Marketing

Passion Digital
3 minutes

Pet Sitting or Feet Pics? How The Cost Of Living Crisis Made Side Hustles a Necessity

In the last few years the ‘side hustle’ has gone from eye roll-inducing, inspirational LinkedIn fodder to something most people will need...

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How to Make Your Coffee Brand Part of the Conversation on Twitter

Content Marketing

Passion Digital
2 minutes

How to Make Your Coffee Brand Part of the Conversation on Twitter

If you can’t live without good coffee then it’s never been a better time to be a caffeine connoisseur. With the increase...

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Do Consumers Care About Sustainability in 2023?

Digital Marketing

Passion Digital
6 minutes

Do Consumers Care About Sustainability in 2023?

Recent years have seen a tremendous rise in consumer expectations surrounding sustainable brands, often basing their purchase decisions on how eco-friendly a...

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Why Content Marketers Need to Consider User Experience

Content Marketing

Passion Digital
6 minutes

Why Content Marketers Need to Consider User Experience

As a digital content marketer, you’ve most likely invested a tonne of time creating the perfect content calendar, spent hours producing the...

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