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If you missed PPC Basics Pt. 1 you can catch up here:  5 Ways to Increase Search PPC...

Introduction The most important aspect of PPC is testing. Test test test. There is no such thing as the best, only the “optimum for now”....

Recently I have been hearing more about Beta/Alpha account builds or campaigns built around match type. For this article I want to take a...

Whether business is good or bad, you will always ask yourself the question, how do I increase my conversions?...

As a marketing platform, mobile has really started to come into its own in recent years. From a creative point of view it is...

Definition Big Data (noun): For the purposes of this article I am referring to “Big Data” as companies collecting data that has accrued...