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Introduction The most important aspect of PPC is testing. Test test test. There is no such thing as the best, only the “optimum for now”....

Recently I have been hearing more about Beta/Alpha account builds or campaigns built around match type. For this article I want to take a...

Whether business is good or bad, you will always ask yourself the question, how do I increase my conversions?...

As a marketing platform, mobile has really started to come into its own in recent years. From a creative point of view it is...

Definition Big Data (noun): For the purposes of this article I am referring to “Big Data” as companies collecting data that has accrued...