PPC
PPC Trends: A Half Year Review
July marked the end of the first half of our financial year, so this month we’re taking the opportunity to reflect on the key...
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Author: Dave Ashbolt
PPC
5 PPC Trends to Watch Out For in 2021
Who better to predict the latest PPC trends than Dave, our wonderful Head of PPC? Read on for the top 5...
Educational
2020 Trends: PPC
Hi, I’m Dave, Head of PPC at Passion Digital, and I’m here to share my top three PPC trends for 2020. Automation The first trend is automation....
PPC
What is Remarketing’s Place in My PPC Strategy?
Remarketing is one of the most important parts of PPC (Pay Per Click). However, if you are new to the world of...
News
The Aftermath of the SERP Shake-Up – Google Removes Right Hand Side Adverts
So it’s been about 1 month since Google decided to remove paid adverts from the right hand...
Charities
Passion help Action Medical Research Achieve a Google GrantsPro Upgrade
We’re extremely excited to announce that Passion Digital have helped Action Medical Research to successfully join the Google GrantsPro programme. Charities which...
Charities
Google GrantsPro: Take Your Online Presence to the Next Level
We recently announced that existing Google Ad Grant accounts can apply to advertise multiple domains under one account, so we thought we’d...
Adwords
Paid Search Advertising Build – Part 1
In this series we will be looking at the process of starting a paid search advertising account from the ground up. In this...
How-To
PPC Basics Pt. 3: A/B Test Ad Copy to Increase Click through Rates
In case you missed the first posts in the series: Pt. 1: 5 Ways to Increase Search...