SEO
Why SEO Is Important in Digital Marketing
According to Ahrefs, 92.96% of all website traffic comes from Google’s search. This highlights the importance of Search Engine Optimisation (SEO) and...
SEO
Removing Collection From Shopify URLs When Using Boost Pfs
Why remove the collection folder on the product URLs? Navigating the complexities of Shopify’s collection URL architecture has presented a significant challenge—its...
SEO
Impact of SGE on SEO
Imagine a world where search engines not only deliver links but also provide summarised answers directly to you. This isn’t science fiction;...
SEO
Get Found Online: The Importance of Keyword Research and Search Intent in SEO
In the competitive world of SEO, ranking better in search results requires a strategic approach. As an SEO agency, we understand the importance...
Data & Analytics
Preparing for the Phasing Out of Third-Party Cookies
As we enter the era of Google phasing out third-party cookies, it really is time to accelerate your first-party data strategy if...
SEO
Connecting Moz STAT to Google Looker Studio Using Google Cloud SQL
Alex Hoffmann, Managing Partner at Passion Digital and self-confessed tech nerd talks through how to integrate data from STAT into Google Looker...
Technical SEO
How to recover long lost URLs after a site migration
A site migration is a project that requires a lot of planning, analysis and, generally, stress from the team undertaking it. In...
SEO
What Is Link Building and Why Is It Important?
Link building is essential for driving organic traffic to your site, especially in competitive industries. Combining strong technical SEO foundations, excellent on-page...
Content Marketing
What Makes a Perfect PR Pitch?
Most journalists receive more than several pitches on a daily basis. And when they’re short on time and skim-reading for the next...
Content Marketing
Top 10 Digital PR Tools
We live in a fast-paced world where instant communication and news monitoring are a key to maintaining a brand’s relevance. That also...
SEO
The SEO Fundamentals of Website Migrations
Site migrations can often be stressful. With so many moving parts, there’s a risk that when you migrate your website to a...
Content Marketing
How to Run an Effective Ideation Session
Everything we do at Passion Digital starts with an idea, but generating new ideas and bringing them to life can be as...