Agile Project Management in Web Development


Agile Project Management is referred to as an iterative and incremental method of managing the planning, design, development, building, and testing activities for a project in the fields of engineering, information technology, and web development. Agile project management has come to the forefront of web development and is the leading trend in the business world today. But does this model have any impact on project efficiency? If so, how can a design team benefit from applying agile principles to a web development project and what effects does it have on the client? In this blog, we examine the process of agile project management to find out how it impacts web development project efficiency.

The use of agile principles with a web development project is mainly about collaboration with the client but also helps to accelerate production. There are numerous advantages that the agile methodology brings to project management. Below are some of the most important advantages in this list.


The Agile website development methodology promotes the concept of early and regular roll-out of the product through iterations and beta demonstrations, which in turn results in hitting the markets early and therefore impacts projects efficiency.

Enhanced Quality

With frequent sprint retrospectives, and continual improvisations through iteration, agile project management is designed to produce better quality products. The methodology also defines proactive methods to prevent product problems and also has tools and methods to support the vision.

Improved Customer Satisfaction

Due to the continuous customer engagement and high visibility on the process and progress, the end customers experience better satisfaction. The product owner and up-to-date product backlog are crucial in this procedure, and it also helps to accommodate changes in a quick manner. The customer also gets a feel of the working product after each sprint demonstration cycle.

Improved Team Morale

An agile team is found to be more innovative and creative due to the self-management, visible knowledge sharing principles implemented and this impacts project efficiency positively.

Flexible Team Structure

Unlike conventional teams, agile teams are more flexible to take decisions in the size and components of a team, owing to its self-management nature. Agile web development projects are noted to have multiple scrum teams on the same project which provides opportunities for addressing customer needs better through customization, impacting project efficiency in the process.

Strong Relevant Metrics

The time, cost and effort estimates used by agile teams are more relevant and more accurate than metrics on traditional projects. Usage of metric data like the sprint burndown chart is a classic proof for this.

Improved Performance Visibility

The agile website development process stresses on regular status meetings, daily sprint reviews and progress monitoring which enables all members of the team to monitor progress and performance.

Improved Project Predictability

The use of techniques like static sprint length, same team allocation, and metrics allow the agile project teams to predict timelines and budgets for future projects with more accuracy.

Risk Reduction

The agile mechanism was proposed to reduce the chance project failure. Relying on a working product from the very first iteration enables the customers to perceive the outcome and then work on the changes by giving constant feedback.

See what can be done when agile project management is used – check out our case studies