As mentioned in last weeks post, the Location extension in Google Adwords can be a great way to attract more potential clients from the local area. The best bit is that you can link it with your Places page and get the full version, which adds a nice touch to your ad:
Here’s how to do that:
The first thing you’ll need is a Google Places account and a Google Adwords account. I assume you already have the Adwords account so this is how to set up the other one.
Setting up a Google Places page
- Go to http://www.google.com/places/
- Choose ‘Get Started’
- Sign in with your existing Google Adwords account (essential, if you want to link places & PPC together)
- Follow the instructions until you’re told to wait for a PIN code
- Wait for a PIN code to arrive at your specified address (usually within 2 weeks in UK)
- Go to http://www.google.com/places/ again
- Input the PIN in the provided field
- Done!
Now on to part two:
Setting up Location Extensions in Adwords
Nothing overly hard here either. Just follow these steps:
- Login into your Google Adwords account: http://adwords.google.com
- Choose the ‘Campaigns’ tab on the green menu
- Choose ‘Ad extensions’ tab on the grey menu (here’s how to enable ‘Ad extensions’ tab)
- Choose to view Location Extensions (see picture)
- Have Google Places verified?
- YES
- Choose the first option ‘Addresses from Google Places’
- Click ‘New Extension’
- Choose the campaign and Google Places account
- NO
- Choose the second option ‘Manually Entered Addresses’
- Click ‘New Extension’
- Choose campaign and enter the address and details
- Click ‘Save’
- Done!
That’s about all to say about the location extensions. If you have anything to add – feel free to do so in the comments or our Twitter feed.
Still to come in the series: Call Extensions, Sitelinks Extensions, Product extensions.
Edit (June 1st, 2011):
Location Extension Update
In the days since this post was published, Google has announced that they will start charging for clicks on the ‘Get Directions’ part of the location extensions. Here’s a repost of their short Q&A:
Read the whole Google post here.
Links to other extension posts:
- Adwords Extensions
- Title Extensions
- Sitelinks Extension
- Call Extension
- Products Extension
[schema type=”person” name=”Mike Grindy” jobtitle=”Commercial Director” url=”https://passion.digital/about-us” email=”mike@passiondigital.co.uk” ]