In today’s competitive job market, employers are having to work extremely hard to recruit candidates with in-demand skill sets. Record low levels of unemployment in the UK and the uncertainty of the ongoing Brexit negotiations have combined to create a dearth of top-class talent in industries such as accounting, finance, banking, manufacturing, HR and procurement. However, there are also similar shortages in low-skilled roles such as hospitality, health and social work, wholesale and retail.

To bridge these skills gaps, employers are trying to win over candidates by offering higher salaries, but many are also trying to differentiate themselves by putting together an exciting range of perks. A major Glassdoor survey found that benefits and perks are a major factor in the decisions of 60 percent of candidates, while 80 percent of employees said they would prefer to have more benefits rather than a pay rise.

So, which benefits should you choose? Staff training courses have become one of the most popular ways for employers to reward their teams due to the wide range of benefits they can bring. But just what are those benefits and why should you consider investing in staff training courses in 2019?

1. Attract new team members

Offering staff training courses as an advertised benefit will show potential new recruits that you’re serious about what you do. Ambitious candidates want to have the opportunity to improve existing skills and develop new talents in the workplace. Investing in ongoing training will show that you’re an employer that empowers your workers to achieve their professional goals over the longer term.

2. Reduce costs

One of the biggest benefits associated with group staff training courses is the reduction in costs when compared to training individual members of your team. If third-party training providers charge per attendee, the likelihood is that you’ll be able to negotiate a reduced cost per head when training multiple employees at the same time. Similarly, if the training provider charges per hour or per day, you’ll receive excellent value for money by training multiple employees per session.

3. Boost personal development

With so many different options out there, choosing which benefits to offer employees can be a tough task for HR teams. While staff parties and bonuses can be popular among staff, they are expensive and offer very little over the longer-term. Staff training boosts the personal and professional development of employees and makes them feel more empowered in the workplace, giving them a greater sense of autonomy and confidence in their work. Those are all benefits that will be felt over a much longer period of time.

4. Increase workplace engagement

Employee engagement in UK workplaces is at an all-time low, and in fact, research has shown that British staff are the least likely to be engaged when compared with workers in nine other regions around the world. The engagement and productivity problem in UK workplaces is proving to be a difficult one to solve, but regular staff training courses, and the process of analysis and planning that goes with them, can be an effective strategy.

Regular development initiatives can prevent feelings of dissatisfaction and negative working habits. Assessing the current skills and abilities within the team to strategically plan targeted development programmes is key, as is the revaluation of employees and their skills on a regular basis. Both of these processes boost levels of engagement by showing employees that there’s a clear progression plan in place.

5. Close the digital skills gap

The UK is currently facing a digital skills gap that threatens the prosperity of businesses and individuals. Research by the Centre for Economics and Business Research found that 12 percent of Britons lack basic digital literacy, and the UK could miss out on £22 billion of economic benefits over the next 10 years as a result. Group training courses that are focused on closing that digital skills gap are an effective way to give your team lifelong skills and can become an important tool to help you retain and grow your team.

6. Retain your best staff

In such a competitive employment market, staff retention can become a major challenge for employers. One simple way to address this is with staff training courses. Offering development programmes or training budgets as part of an individual’s employment contract can establish their sense of value within the company, foster loyalty and boost staff retention. With hiring such a significant cost for many businesses, any initiatives that boost staff retention and lower the turnover rate should be seen as money well spent.

Digital skills to empower your team

At Digital Kitchen, we provide a range of group training courses to help professionals of all levels, in all sectors, increase their digital marketing knowledge. Take a look at our range of digital training courses in London and get in touch to book your place today.

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