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2020 Trends: Content

Content Marketing

Well, 2020 was a wild ride! While we couldn’t have predicted coronavirus, most of the trends that we foresaw still played a key part in 2020. For now, here are our latest predictions on the key content trends for 2021. Hopefully, this year will be full of better surprises!

My name is Lola Michels and I’m the Content Strategist at Passion Digital. These are the top three content marketing trends for 2020 according to the content team.

Next-Level Visual Storytelling

In 2020, visual formats such video content, customised gifs and augmented reality filters are going to continue to be on the rise. However, it’s not just about the format that you choose. The story that you’re telling and the reaction you want to get from your audience are the most important factors.

Real Life Action

There’s nothing like content that’s been created around real life events. In 2020, brands are really going to have to step up their game by tackling pressing current events issues to do with climate, human rights, accessibility and sustainability.

Campaign-Based Content

Instead of creating content for the sake of content, think in terms of campaigns where cornerstone content is linked to by supporting assets.

What are your thoughts on these three trends? Let us know in the comments below!

Let the content team here at Passion help you get your content ready for the new decade – get in touch with us today!